In the quest to boost business, these operators are driving revenue with ancillary vehicles
Desperate times call for drastic measures, or so the saying goes. That has never been truer than today, especially for the golf course industry.
With participation stagnant, income dwindling and an economic fever that shows no signs of breaking, many owners and operators are looking under every rock in search of ways to increase their revenues. And like Arnold Fornachou, who ran out of serving dishes at his ice cream stand at the 1904 World’s Fair and bought some waffles from neighboring vendor Ernest Hamwi, thus inventing the ice cream cone, some creative golf course owners are discovering there is some good that can emerge from this recession.
The following four innovators demonstrate that the key to survival often requires moving beyond traditional budget lines to find income in places where many have never thought or been willing to look before.
By Steve Eubanks, Golf Business
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