A marketing plan launched in December at Sierra Sage Golf Course generated $50,000 for its new management team during a time the snow-covered course is closed.
Cal-Mazz Golf Management, a partnership between longtime golf superintendent Cal Swanson and managing partner Mike Mazzaferri, took over operation of the formerly Washoe County-owned course on Nov. 1. Cal-Mazz Golf in December offered $10 rounds of golf and quickly sold out the 5,000 rounds it made available.
More important than the revenue was the number of new golfers attracted to the course, says Mazzaferri, who ran the Rosewood Lakes and Brookside golf courses for nine years.
The $10 vouchers were limited to 10 per household. About 460 new names were added to the course’s customer database.
“Our big thing was we wanted to throw some marketing at it — a lot of people didn’t even know the course was there,” he says. “We were trying to get some new faces, and we got quite a few regulars who bought them, but at least half were new faces.”
The course’s customer database is more than 1,000 names strong, Mazzaferri says, and future marketing plans include offering a free birthday round of golf to those customers.
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