January 25, 2010

Getting back on course

With a down economy hurting their business, local golf course managers aren’t resting on their nine irons but are instead rolling out incentives and programs in an effort to entice more players to spend their green out on the green

The trend in local golf is similar to what’s occurring nationally, with rounds of golf down slightly in 2009 from the previous year, according to the latest data from the National Golf Foundation.

“The private clubs are trying various things to attract members — from trial memberships to reduced initiation fees,” said Jim Kass, director of research for the foundation. “With public courses, the best ones are offering player development programs and lessons for beginners, and club loaners, as opposed to just offering discounts.”


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